New Bra Design Offers to Hold Even More

The JoeyBra

Stop by any bra boutique, and you’re sure to find a huge variety of bra choices that offer everything from support, multi-way straps, and a plethora of surgery-free enhancements.  But here’s a bra you may not have seen yet. The latest in ta-ta technology, the JoeyBra.

Borrowing its name from a kangaroo pouch, this convertible push-up bra does more than just hold the girls up. The bra/purse hybrid comes designed with transparent pockets built under each arm and is capable of storing everything from your credit cards to your smartphone. Gone are the days of hauling your purse around the bar or having to get creative when juggling your kids and their whatnots across town. This bad boy would free your hands up while keeping your valuables safe and secure in neat little hidden pockets.

The JoeyBraThe kill-two-birds-with-one-stone bra design is the crafting of college students Mariah Gentry and Kyle Bartlow, who aimed to help chick’s ditch the need for a purse or their boyfriend’s pockets for phone storage. Although women have been stashing cash and tucking away lipstick tubes in their brassieres for years, the two were the first to develop a sexy bra that was actually designed to take on the task.

Right now, the JoeyBra is currently limited to the inventive duo’s college campus area and, but the pair hopes to broaden the bra’s availability nationwide and may even offer a sports bra version somewhere down the road. Currently, it’s only available in a “Sexy Leopard” print and just 3 size choices (Small for 32A/32B/34A, Medium for 32C/34B, or Large 32D/34C/36B.) The good news is, the retail price for the JoeyBra will only set you back a reasonable $20 and is due to ship in just a month.

Bras have definitely come a long way since this vintage bra ad!

While the concept definitely seems like an interesting idea, I’m still not sure I’ll be clicking the “Buy” button. We already avoid tucking our phones into our back pockets (hello, accidental butt-dialing), so how many pals will we prank with armpit dialing? And what about having to put our hands down our tops when our phones ring or we need to hand our i.d. or credit card to the bartender? Awkward!

After years of big companies trying to revolutionize the bra, can two college students really nail a bra that is not only comfortable, but functional and sexy at the same time?

What do you think of the JoeyBra? Let me know in the comments below!

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5 thoughts on “New Bra Design Offers to Hold Even More

  1. Cool concept …I give the creators credit for pursuing an idea from vision to reality. We share the common goal of helping women to carry things hands-free. And as for my PortaPocket…works for men, too! I’ve been in this field myself these last 5 yrs…patent issued in ’10…my system works on thigh, calf, ankle, arm or waist & under or over your outfit. New sparkly *bling!* styles just out, and also have solid black or beige ones. Pockets detach and interchange for versatility & ease of use. Fits essentials like ID, cash, cards, keys, cell phones, ipods, lipstick, tampons, passports, cameras, inhalers, insulin pumps, epipens, more. now we can lose the worry…not our stuff. yay! see what I mean at :)

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