Nike Wants to Take You Back to the Future

Sure we were promised hoverboards and flying cars . Or as Doc Brown put it so mysteriously a few decades ago in the classic Back to the Future films, “Roads? Where we’re going, we don’t need roads.”

Well we may still be driving on Earth-bound highways, but Nike’s doing its part to make sure we’re at least advancing beyond just pumping up our sneakers. Meet the 2011 Nike Mag, based on Marty McFly’s self-lacing, futuristic kicks from Back to the Future II.


Nike’s going back to the future by manufacturing 1,500 pairs of the shoes Michael J. Fox made famous as Marty McFly in the year 2015. The shoes feature an electroluminescent outsole, some funky-fresh space-age materials and a rad, rechargeable internal battery good for 3,000 hours. The charge lasts for around 5 hours, just enough time to show off to all your friends. Sadly, these shoes don’t actually feature the power-laces. If we’re lucky, Nike will re-issue them in 2015 with that feature.

The shoes are currently up for auction, with all net proceeds going directly to The Michael J. Fox Foundation for Parkinson’s Research. So here’s your chance to snag a super-rare piece of pop culture awesomeness while also contributing to a really great cause. Plus, Sergey Brin, the co-founder of Google, and his wife Anne Wojcicki, co-founder of personal genetics company 23andMe, will match up to $50 million in net proceeds raised by the auctions, so bid generously knowing that your winning bid will be doubled by Brin and Wojcicki’s matching gift!


Click here for more information and to bid on a pair of 2011 Nike MAGs





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